Business Case Challenge: Logistics Strategy & Investment Committee

Analyse 12 pages of financial and client data to present a strategic recommendation.

analytics

NordicMart Retail Group

Omnichannel Retail (180 Stores + High-Growth E-Commerce)

Your Role: Senior Strategy & Operations Consultant

Timeline15 Minutes Before the Investment Committee Briefing

domainCase Background

1NordicMart has expanded its e-commerce sales by 65% over the past 24 months, reaching €420M in revenue. However, fulfillment infrastructure is failing under the load.

2The central manual DC is operating at 94% capacity. During last Black Friday, 18% of orders were delayed and customer CSAT plummeted from 82 to 68.

3The firm faces a €45M investment cap and must present a unified strategic roadmap to the Board of Directors.

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Investment Envelope ConstraintsInvestment Ceiling: €45,000,000 | Target Payback: < 3.5 Years

checklistYour Strategic Deliverables

check_circleRapidly synthesize four data exhibits (Financials, SLA Metrics, Market Intel, and Stakeholder Voices).

check_circleDiagnose the hidden operational bottleneck and margin dilution risk.

check_circleSelect and defend the most capital-efficient and risk-resilient option for the Investment Committee.

check_circleSuccessfully handle tough pushback questions from the CFO and COO.

Interactive dossier • Strategy selection • Executive defense • Assessment rubric score